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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 1249 Search Results

  1. Research Article Research Article Research & Resources
    tobacco nation map and cigarettes

    Why smoking remains higher in these Southern and Midwestern states

    Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

    Jun. 29, 2023
    Smoking by Region
    Geographic Disparity
  2. News Article News Article Research & Resources
    Rainbow flag at pride event

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

    Jun. 28, 2023
    Targeted Communities
    LGBT
  3. Report Report Research & Resources
    Map of tobacco nation with cigarettes

    Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S.

    Smoking prevalence is nearly 50% higher in a group of Midwestern and Southern states compared to the rest of the country.

    Jun. 28, 2023
    Smoking by Region
    Geographic Disparity
  4. Press Release Press
    tobacco nation map and cigarettes

    New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

    Jun. 28, 2023
  5. Press Release Press
    Stacked Elf bar JUUL vuse puff bar breeze and hyde vapes

    U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

    Jun. 22, 2023
  6. Research Article Research Article Research & Resources
    Elf bar packaging

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

    Jun. 15, 2023
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. News Article News Article Research & Resources
    baseball

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

    Jun. 09, 2023
    Tobacco Industry Marketing
    Marketing
  8. Research Article Research Article Research & Resources
    Stage Mic Social

    Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

    Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

    Jun. 08, 2023
    Tobacco in pop culture
    Social Media TV
  9. Press Release Press
    Depression Stick logo

    Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

    Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

    Jun. 01, 2023
  10. News Article News Article Research & Resources
    Zyn and Zyn Pouches

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

    May. 23, 2023
    Emerging Tobacco Products
    Flavors
  11. News Article News Article Research & Resources
    Young adult sitting alone on a beach

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

    May. 12, 2023
    Emerging Tobacco Products
    E-cigarettes / Vaping
  12. News Article News Article Research & Resources
    Stacked Elf bar JUUL vuse puff bar breeze and hyde vapes

    More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

    Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl

    May. 05, 2023
    Emerging Tobacco Products
    E-cigarettes / Vaping