Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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Corporate tobacco cessation programs

The EX® Program

The EX Program is a digital tobacco cessation program for employers and health plans. Developed by Truth Initiative in collaboration with Mayo Clinic, the EX Program applies evidence-based approaches and best practices in digital interventions to achieve positive health outcomes.

Learn more about the EX Program

What makes the EX Program different:

  • Expertise in quitting: The EX Program combines leadership in digital tobacco cessation programs from Truth Initiative with Mayo Clinic’s proven treatment model.
  • Quit support for all tobacco use: The EX Program helps people go tobacco-free—that includes smoking, vaping and chew/dip.
  • Multimodal: Participants are in the driver’s seat to choose the ways they want to connect and receive support.
  • Easily accessible: With on-demand texts and a thriving online community of peers, participants gain unlimited 24/7 support.

Participants receive tools to quit for good, including a personalized quit plan, live chat coaching with tobacco treatment experts, free quit medication, and text messaging support. 

Clients receive quarterly program performance reports, monthly incentive achievement reports, promotional materials, and more.

Learn how EX Program client, Shape Corp., leveraged its culture, a robust tobacco-free policy, communications, and a tobacco surcharge to enroll more than 50% of employees who attested to tobacco use.

The EX Program includes the only evidence-based tools to support employees seeking to quit e-cigarettes, as well as support for family members seeking support or information to help their loved one quit vaping.

If you are a wellbeing vendor, EAP, or other benefits organization, partner with the EX Program to differentiate your tobacco cessation program with personalized digital tools as a value add for your clients.

Learn more about the EX Program

We’re proud to report on the progress we’ve made toward a future where tobacco use and nicotine addiction are a thing of the past.

​View annual reports

The Master Settlement Agreement changed the face of tobacco control in America.

​Read about the MSA